Developer GTM Strategy Manager
Cloudflare · Austin, United States +2 · 4d ago
About Us
At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.
Available Locations
- Austin, US
- New York, US
- San Francisco, US
About the Role
Cloudflare is looking for a Strategy Manager to join the Developer GTM Strategy & Incubation team. This person will help plan and execute high-priority GTM programs across Cloudflare, turning key market, events, and customer moments into coordinated engagement.
The Developer GTM Strategy & Incubation function exists to evolve the way the Developer GTM team works, designing systems, processes, and GTM motions that accelerate consumption at Cloudflare. A core part of that work is helping teams operate with shared context, clear priorities, strong execution, and consistent follow-through across varying cross-functional teams in GTM.
We're looking for someone with a strong background in strategy, business ops, or revenue ops. This is an ideal opportunity for someone who thrives in fast-paced environments, loves solving ambiguous problems, and can balance multiple priorities across cross-functional teams.
Responsibilities
- Translate priorities into plans: Partner with Developer GTM leadership to turn strategic priorities into clear work streams, owners, milestones, decisions, and success measures.
- Partner across high-priority GTM programs: Own or co-own planning and execution for programs such as Cloudflare Connect, SKO, Build Week-style initiatives, innovation weeks, enablement programs, leadership off-sites, and cross-functional planning cycles.
- Build cross-functional alignment: Act as connective tissue across Developer GTM, Product, Marketing, Sales, Enablement, Growth, Community, technical teams, and other partners. Keep teams aligned on goals, sequencing, messaging, tradeoffs, and follow-through.
- Narrative Building: Translate priorities into clear internal narratives, leader talking points, field enablement, team-wide updates, and practical guidance that helps teams understand what is changing and how to act on it.
- Support broader Strategy & Incubation work: Lead high-priority projects across Developer GTM, support team planning and process improvements, and incubate new motions until they are clear, measurable, and ready for durable ownership.
Examples of projects this person may own
- Build the Developer GTM strategy and execution plan for Cloudflare Connect or SKO.
- Create the planning rhythm, narrative, and follow-up model for a Build Week-style program.
- Partner with Enablement to turn a leadership priority into field-ready messaging, manager guidance, and follow-up actions.
- Create a cross-functional operating plan for a priority GTM initiative spanning Product, Marketing, Sales, and technical teams.
- Build a lightweight process for leadership planning, stakeholder updates, decision tracking, and retrospectives.
Desirable Skills, Knowledge, and Experience
- 6+ years of experience working in roles like GTM strategy, business operations, chief of staff, strategic programs, consulting, or a similar cross-functional role.
- Experience driving complex initiatives across Sales, Product, Marketing, Enablement, technical teams, and executive stakeholders.
- Strong judgment and the ability to simplify ambiguity into a practical plan.
- Excellent written and verbal communication skills, including the ability to turn leadership direction into clear narratives, operating plans, and stakeholder updates.
- Strong program management skills, including ownership of timelines, work streams, dependencies, risks, readouts, and follow-through.
- Experience planning or leading high-impact GTM programs such as SKOs, customer events, launches, enablement programs, leadership off-sites, or cross-functional planning cycles.
- High ownership and strong bias for action. This person should be comfortable pushing work forward without perfect information and aligning teams without direct authority.
- Strong business acumen and comfort using data to define success metrics, track impact, and make tradeoffs.
- Curiosity about technical products, developer platforms, consumption-led GTM motions, and how Cloudflare brings new ideas to market.
What Success Looks Like
- High-priority Developer GTM programs have clear goals, owners, narratives, timelines, and follow-through.
- Developer GTM leadership has a trusted partner who can turn priorities into coordinated cross-functional execution.
- Events, enablement, communications, and internal initiatives are connected to the broader GTM strategy instead of operating as disconnected projects.
- Cross-functional partners understand what Developer GTM is prioritizing, why it matters, and what they need to do next.
- Ambiguous priorities move into execution faster, with clearer ownership, cleaner stakeholder alignment, and better organizational learning.
Compensation
Compensation may be adjusted depending on work location.
- For Bay Area based hires: Estimated annual salary of $161,000 - $221,000
- For NYC based hires: Estimated annual salary of $153,000 - $210,000
Equity
This role is eligible to participate in Cloudflare’s equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
Financial Benefits
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
Time Off
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
What Makes Cloudflare Special?
We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.
Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.
1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
Sound like something you’d like to be a part of? We’d love to hear from you!
Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process.
This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
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