Director, Strategic Finance - SoFi Checking & Savings and Credit Card
SoFi · San Francisco, United States · 1mo ago
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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role:
We are looking for a highly motivated and experienced Finance Business Partner to join our growing Strategic Finance team. Strategic Finance shapes SoFi’s capital allocation strategy by assessing investment opportunities, framing key trade-offs, and prioritizing resources against the company’s most important growth objectives. As a key business partner, you will provide financial leadership and strategic insights to two of SoFi's most critical and rapidly growing business lines: SoFi Checking & Savings and SoFi Credit Card. SoFi is an AI-forward organization, and you will be expected to responsibly use our suite of AI tools to build and enhance financial models, accelerate analysis, automate workflows, and improve decision-making.
What you’ll do:
- Own the financial strategy, multi-year plan, annual operating plan, and rolling forecasts for SoFi’s rapidly growing Checking & Savings and Credit Card businesses
- Serve as a strategic thought partner to Business Unit leaders, translating financial and operational data into insights and recommendations that shape growth strategy and business performance
- Build and analyze customer and product-level unit economics including LTV, CAC, payback periods, and risk-adjusted returns across cohorts, acquisition channels, products, and member segments
- Drive disciplined capital allocation through business cases, trade-off analyses, and post-investment performance measurement
- Partner with Product, Marketing, Risk, Operations, Treasury, Accounting, and Data teams to evaluate new products, pricing and rewards strategies, marketing programs, partnerships, and operating initiatives
- Lead scenario planning and sensitivity analyses to assess the impact of changes in interest rates, member behavior, credit performance, competitive dynamics, and other key business drivers
- Develop business cases for major initiatives and establish post-investment measurement processes to evaluate realized returns, surface learnings, and improve future capital-allocation decisions
- Synthesize complex analyses into clear, compelling recommendations and communicate business performance, risks, and opportunities to Executive Leadership
- Identify and scale high-impact AI use cases that expand Strategic Finance’s capabilities, capacity, and analytical rigor
- Lead, develop, and inspire a high-performing team while fostering strong cross-functional collaboration, accountability, inclusion, and mentorship within and outside of Finance
What you’ll need:
- 12+ years of experience in Strategic Finance, Corporate Finance, FP&A, investment banking, or a related field, ideally within fintech or consumer financial services
- Deep expertise in consumer financial-services economics, with a strong command of Credit Card unit economics and P&L dynamics
- Demonstrated expertise analyzing unit economics, including LTV/CAC, payback periods, and risk-adjusted returns, across cohorts, channels, products, and segments
- Expert financial modeling and scenario-analysis skills, including the ability to build driver-based models from scratch and analyze large data sets
- Fluency with AI tools and demonstrated ability to apply them to financial modeling, analysis, workflow automation, and decision support
- Ability to synthesize complex information into clear recommendations and influence senior decision-makers
- Creative and strategic problem-solving skills, with the ability to bring structure to ambiguous business questions
- Track record of building strong cross-functional relationships and driving decisions across Product, Marketing, Risk, Operations, and other functions
- Advanced spreadsheet and presentation skills; experience with Google Sheets and Slides is a plus
- Bachelor’s degree in Finance, Economics, Accounting, or a related field, or equivalent practical experience
- Previous people management experience is a plus