Strategy & Consulting - Global Network | SONG - Customer Data Platform Consultant
Accenture · Belen, Costa Rica · 6d ago
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The Practice – A Brief Sketch
TheStrategy & Consulting Global Network Songpractice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing,salesand services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses byoptimizingtheir marketing,salesand customer service strategy, thereby driving cost reduction, revenue enhancement, customersatisfactionandimpactingbusiness metrics in a positive manner.
You will work closely with our clients as consulting professionals who design,buildand implement initiatives that can help enhance business performance. As part of the team, you will drive the following:
Conduct assessment of client’s current data management and Customer Data Platform (CDP) capabilities. Provide recommendations onoptimizingthe current stack and develop use cases to improveutilization.
Gather businessrequirementand strategize and build client’s digital marketing data management program that delivers high performance profiles for segmentation, personalization & activation across Digital channels.
Identifydifferent data sources, approaches to enrich customer profiles/segments in CDP (customer data platforms) and define use cases across multiple channels/destinations. Design Data cleaning, transformation, and integration approach from various data sources into CDP.
Evaluate and recommend new ways of data management through CDP and how it connects into the broader marketing technology landscape (campaign management and insight generation).
Work as a BA or a functional consultant as part of CDP implementation.Plan, design, implement & integrate CDP solutions such as Adobe Experience Platform – RT CDP and work with partners toleveragevarious data management capabilities offered these solutions.
Understand and convey the impact of regulations like CCPA,GDPRand client’s own internal or industry regulation on data gathering and management. Should be able to guide towards privacy by design, consent management for customer profile activation across digital marketing channels.
Understand and design integrations (including API based/ file-based integrations) b/w tools/platforms of different vendors/MarTech/AdTech components/ data sources.
Stay abreast ofMarTechlandscape & engage ecosystem players/vendors to ensure best in class digital audience management capabilities for clients. Propose and conduct pilots as needed.
Bringyour bestskillsforwardto excel at the role:
Excellent oral and written communication skills in English
An ability to work with the leadershipto support business development and thought leadership
Data-driven mindset within provenutilizationof information to drive decisions, calibrate and results.
Strong communicationand presentation skills to share the perfect pitch with key stakeholders
Strong client handling skills to develop, manage and deepen relationships with key stakeholders
Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals
Ability to work effectively in a remote, virtual, global environment.
Identifynew opportunities, developsolutionsand own proposals end to end.
Contribute to offering development skills toidentifyareas of growth related to specific skills, platforms,assetsetc. that contribute to enhancing the offering.
Read about us.
Yourexperience counts!
Proven working experience (5+ years)in Marketing and digital data management/ audience management with tools like Adobe experience platform (RT CDP), Oracle unity, salesforce CDP, Tealium etc. and relevant marketing technology solutions (including implementations), particularly within the industry (E-Commerce, Retail, Telecom, Pharma, Banking etc.)
Profile & segmentation: Experience building Data management platform capability preferably with tools like Adobe Audience Manager to generate profiles & segments for onsite and paid media activation.
Data Partnerships: Identify and build capabilities that enable access to 2ndas well as 3rdparty data for activation.This may typically include building secure 2ndparty data exchange and activation capabilities, partnership automation platforms, etc.
Analytics & Insights: Experience with CDP inbuilt analytics and modelling capabilities to drive insights/ enrichedprofiles.Experience ofintegrating external model outputs into the CDPs.
MarTechecosystem: Able to guide and deliver integration of customer profiles and segmentation acrossMarTechtools like SFMC, Google 360, Adobe Marketing cloud, Real time interaction management tool, Sprinklr for social media, etc. to build end to end customer focusedMarTechstack.
Experience in ad tech & web/app analytics & their implementations such as cross device and omnichannel consumer experience, paid media (E.g.DSPs, Google, FB etc.) and owned media platform integrations, web/app analytics tools, Omniture, campaign tracking & attribution tools, firebase,Appsflyeralso beneficial.
Working knowledge of ad serving tools, programmatic channels, tag management platforms (GTM, Launch, Tealium etc.)
Experience working with Ads data hub, adplatformsand their API' s i.e., Google API, Facebook conversion API etc.
What’sin it for you?
An opportunity to work ontransformative projectswith key G2000 clients
Potential toCo-createwith leaders in strategy, industry experts, enterprise function practitionersand,business intelligence professionals to shape and recommend innovative solutions thatleverageemerging technologies.
Personalized training modules to developyourstrategy & consulting acumento grow your skills, industryknowledgeand capabilities.
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About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us atwww.accenture.com
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