Product Owner | Portal Banamex.com

The Digital Program Mgt Sr Analyst is a seasoned professional role. Applies in-depth disciplinary knowledge, contributing to the development of new techniques and the improvement of processes and work-flow for the area or function. Integrates subject matter and industry expertise within a defined area. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the function and overall business. Evaluates moderately complex and variable issues with substantial potential impact, where development of an approach/taking of an action involves weighing various alternatives and balancing potentially conflicting situations using multiple sources of information. Requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources. Excellent communication and diplomacy skills are required. Regularly assumes informal/formal leadership role within teams. Involved in coaching and training of new recruits Significant impact in terms of project size, geography, etc. by influencing decisions through advice, counsel and/or facilitating services to others in area of specialization. Work and performance of all teams in the area are directly affected by the performance of the individual.

Responsibilities:

• The Digital Program Mgt Sr Analyst will support team with management of program campaigns and strategic projects. The individual will get a broad understanding of entertainment promotions, vendor management and website and email development and deployment. This position will involve exposure and collaboration with both external entertainment companies and internal parties (including various marketing channels, legal, and social media). The individual will need to be an effective communicator and collaborator; an adept marketer who is in tune with popular culture and consumer passions; proactive; able to prioritize and ensure deadlines are met and properly managed; and be results-oriented. The position requires careful attention to the mechanics of a marketing program and also requires strong interpersonal skills to work with a wide array of internal stakeholders as well as a willingness to play an active role in marketing strategy and operations. Most importantly, this role requires a self-motivated individual who will bring an attitude of optimism and a strong desire to learn more about consumer and entertainment marketing.
• Build creative assets for weekly email communications, in collaboration with internal and external partners and vendors; manage the communication creative review process with internal legal partners.
• Support project management of the redesign and launch of the website, in partnership with team stakeholders as well as agency, legal, and operations partners to build brand value by offering a fully responsive, optimized fan experience.
• Support microsite management, including vendor management (Third Party Risk Assessments), and contractual management and negotiations; partner with external website developer to schedule updates and enhancements to the website.
• Manage the customer experience by working with internal and external partners to resolve complaints and oversee controls; educate servicing teams and collaborate on program training and processes.
• May be required to develop and maintain quarterly marketing dashboard to track key program metrics.
• Manage relationships with internal marketing channel partners; secure quarterly product targeting approvals.
• Partner with Decision Management, internal analytics partners and channel partners to develop and execute effective targeting strategies; secure required Treating Customers Fairly (TCF) and Marketing Criteria Risk Assessment (MCRA) approvals.
• Evaluate marketing technology vendors that can help achieve marketing efficiencies.
• Support other strategic projects and campaigns on an as needed basis – this may include assisting with critical compliance tasks.
• Manage internal ticket request process and fulfillment
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 5-8 years of experience and High degree of proficiency required: Microsoft Office suite (Excel, PowerPoint, Outlook) Excellent communication skills (written/verbal), organized and interpersonal savvy – ensuring that all parties are informed despite capricious nature of entertainment marketing Ability to win confidence, react quickly to new information and guide decisions that balance multiple objectives Excellent attention to detail, as work products will often have visibility to consumers and key partners Able to successfully navigate within varying degrees of ambiguity in a fast-paced environment and meet deadlines with accuracy Positive and enthusiastic Strong desire to become immersed in consumer marketing and to continue to develop in this area over time

Education:

• Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group:

Marketing

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Job Family:

Digital & Social Media Marketing

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Time Type:

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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