Senior Associate - Strategy&, Consumer Markets

We differentiate ourselves through:

• Focusing our consultants on specific industries and working with our global network of PwC and Strategy& experts to provide the best possible service to our clients

• Applying Strategy& methodologies and industryexpertiseto address clients’ most pressing strategic and operational issues

• Working with PwC Management Consulting and other business lines to provide integrated, end-to-end solutions to our clients

Role purpose:

• We are looking for a Senior Consultant / Senior Associate to join our Strategy& team with a primary focus on Consumer Markets, including retail, FMCG, e-commerce,distributionand related consumer-facing sectors.

• The ideal candidate will bring proven Consumer Markets experience from a multinational, regional market leader or consulting firm, combined with the ability to work in a consulting environment: structure complex problems, develop hypotheses, conduct analysis, build client-ready PowerPoint deliverables and translate insights into clear strategic recommendations.

• The role requires strong commercial acumen and practical understanding of Kazakhstan,Azerbaijanand Uzbekistan markets, including local consumer trends, competitive dynamics, retail formats, FMCG distribution models, saleschannelsand go-to-market specifics.

Key responsibilities:

• Support and lead workstreams in strategy, commercial transformation, market entry, growth strategy, operating model, sales effectiveness, pricing, revenue growthmanagementand performance improvement engagements for Consumer Markets clients

• Apply industry knowledge in retail, FMCG, e-commerce,distributionand consumer goods to develop practical and actionable recommendations

• Structure ambiguous business problems, decompose them into hypotheses, analytical workstreams and clear outputs

• Conduct market, customer, competitor, channel, product, pricing, sales, category,distributionand profitability analysis

• Develop consulting-style PowerPoint presentations, storylines, executive summaries, meeting notes, statusreportsand project tracking materials

• Ensure deliverables are client-ready, logically structured and supported by strong vertical and horizontal logic

• Work with client teams to collect data, conduct interviews,facilitateworkshops, validatefindingsand co-create solutions

• Bring practical understanding of Consumer Markets dynamics in Kazakhstan,Azerbaijanand Uzbekistan, including differences in market maturity, consumer behavior, channelstructureand competitive landscape

• Collaborate with PwC and Strategy& experts across territories to bring relevant benchmarks,methodologiesand best practices to client work

• Contribute to proposals, credentials, knowledgeassetsand Consumer Markets thought leadership

• Coach junior team members and help ensure high-quality delivery across assigned tasks and workstreams

Required experience and qualifications:

• 5+ years of relevant industry experience in Consumer Markets, preferably in retail, FMCG, e-commerce, distribution, consumergoodsor adjacent sectors

• Experience in multinational companies or leading regional players is strongly preferred

• Proven experience in one or more of the following functional areas:marketing,Sales/Commercial,RGM,Categorymanagement,BusinessDevelopment,Strategy

• Proven ability to work in a consulting environment, including problem structuring, hypothesis development, analytical work, stakeholdermanagementand preparation of client-ready deliverables

• Strong PowerPoint and storyline development skills, including ability to create structured,conciseand visually clear executive-level presentations

• Strong analytical skills and ability to work with market data, sales data, financials, consumer insights and operational KPIs

• Ability to interpret multiple project components and translate findings into clear, compelling recommendations

• Excellent communication,presentationand relationship-building skills

• Bachelor’s degree from a reputable university in Business Administration, Economics, Marketing, Finance,Engineeringor a related field

• MBA or master’s degree from a reputable university is a plus

• Strong command of written and spoken English,Russian is strongly preferred. Knowledge of Kazakh, Azerbaijani or Uzbek is an advantage

• Advanced MS Office skills, especially PowerPoint and Excel

• Ability to work in a high-intensity project environment with changing priorities, tightdeadlinesand senior stakeholder expectations

Preferred candidate profile:

The preferred candidate is a strong Consumer Markets professional who has worked in a leading FMCG, retail, e-commerce or distribution business and understands how commercial decisions are made in practice. The person should be able to move from industryexpertiseinto consulting-style work: structure issues, analyze data, build recommendations, prepare senior-level PowerPointdeliverablesand communicate clearly with clients.

Relevant profiles may include:

• Sales / commercial excellence manager from FMCG or retail

• Revenue Growth Management / pricing professional

• Category management / trade marketing professional

• Strategy or business development professional from a consumer goods,retailor e-commerce company

• Consultant with strong Retail / FMCG / Consumer Markets experience

• Regional professional with hands-on exposure to Kazakhstan,Azerbaijanand Uzbekistan markets

What we are looking for:

• Strong Consumer Markets business judgment

• Practical understanding of retail and FMCG economics

• Ability to convert industry experience into structured consulting outputs

• Clear communication and executive presentation skills

• Strong problem-solving mindset

• Ownership,maturityand ability to work independently

• Ability to collaborate with clients and internal teams in a project-based environment

• Interest in building Strategy& Consumer Markets capabilities across Eurasia