Data & Insights Analyst

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

As a Data & Insights Analyst, you will play a key role in supporting Brazil’s Marketing & Communications agenda through analytics, reporting, and CRM management. You will transform data into actionable insights, helping leadership evaluate performance, identify opportunities, and make informed decisions across marketing and communications activities.

You will also be responsible for maintaining high standards of CRM data quality and governance while partnering with local and global stakeholders to drive impact across the business. This is a highly collaborative role that requires strong analytical skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment. 


Analytics & Reporting

• Own marketing and comms reporting, transforming data into actionable insights that support strategic decision-making

• Establish and monitor KPIs across CRM, events, media relations, social media and other marketing & comms initiatives 

• Develop and maintain dashboards, reporting structures, and executive-level presentations using tools such as Power BI, Tableau, Excel, and other analytics platforms

• Conduct deep-dive analyses and respond to ad-hoc business requests, translating complex data into clear recommendations for leadership

• Synthesize complex data into clear, compelling recommendations and executive-level presentations.

• Continuously improve reporting frameworks and executive dashboards to enhance the accuracy, relevance, and usability of insights 

• Identify trends, opportunities, and risks across marketing and communications activities, proactively recommending actions to maximize impact

• Partner with local and global stakeholders to define measurement frameworks and support data-driven decision making

• Explore new tools, technologies, and analytical methodologies to enhance reporting capabilities and uncover business insights

CRM 

• Ensure the integrity and organization of data in the system (cleaning, enriching and updating) 

• Ensure governance of CRM processes, including compliance with LGPD requirements and data privacy best practices

• Act as a focal point with global and local teams, including training and internal support

• Collaborate with different business areas to maximize CRM adoption, value, and impact

• Provide guidance and support for data entry activities

• Support ongoing improvements to CRM processes, workflows, and data management practices 

What You'll Bring

• Proven experience designing and developing executive dashboards and data visualizations using Power BI, Tableau, Looker Studio, or similar BI platforms.

• Strong understanding of data visualization principles, including dashboard design, information hierarchy, usability, and visual storytelling.

• Advanced Excel skills, including data analysis, reporting, and dashboard creation

• Ability to analyze and interpret large datasets, translating findings into actionable business insights

• Data-driven mindset with the ability to measure and communicate the impact of marketing and communications initiatives

• Exceptional written and verbal communication skills

• Strong project management skills • Ability to manage multiple initiatives simultaneously

• Excellent interpersonal and teamwork skills to collaborate effectively with diverse teams.

• Experience and comfort working in a fast-paced environment and meeting deadlines

• Fluency in English (written and spoken) 

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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