Product Designer

Company Description

Seera is the new name for Al Tayyar Travel Group, the largest travel, and tourism group in the MENA region. 

We’re opening up the opportunity of travel for everyone by connecting cultures, through a balanced portfolio of trusted brands that consistently exceeds customer expectations. 

Job Description

We are looking for a Product Designer, to work closely with our product team focusing on the Digital Consumer Travel experience. 

• You will work with the team to define and deliver various user experience journeys and workflows from initial ideation to sketches, wireframes, prototypes, and final UI. 
• You will creatively translate user needs into elegant, intuitive, and effective design solutions. You'll create interface mockups, visual designs, and prototypes using best interface practices. 
• You will be solving customer problems across the entire customer journey, from inspiration to post-booking. 
• You will identify and understand customer needs, behaviors, and pain points and use this to define problem statements that inform the team’s work. 
• You will be expected to have a deep knowledge of our back-office systems and processes.
• You will work in a fast-paced team of engineers, product managers, and product designers to deliver impactful solutions across multiple web and mobile platforms. 

Strategic

• Drive a user-centered design approach. Influence the product direction and/or roadmap through UX.
• You will collaborate across teams and departments (product, engineering, marketing, etc.) and channels (call center, retail, digital) for discovery and delivery of solutions. 
• You will work with OKRs to achieve ambitious objectives for the Company, and improvements to your UX & Design Chapter.
• Set goals and metrics against the OKR and company KPIs. Measure and report on these goals and metrics.

Discovery

• Close collaboration with product lead, stakeholders, and the development team to define problem statements, success metrics, and facilitate a shared understanding of the solutions. 
• Host workshops with stakeholders to ensure alignment and that your solutions are addressing all aspects of the problem statement.
• Use discovery methods such as prototyping to define and test solutions before delivery.

UX research

• Work in close collaboration with UX researchers to design and execute studies that uncover user behavior and attitudes, and with a focus on solving problems, addressing our customers’ needs, and identifying opportunities to create optimal user experiences by knowing our customers.
• Coordinate with UX researchers and product teams in setting up and planning UX research.
• Discover, validate, and iterate design solutions based on user feedback through UX methods such as prototyping, usability testing, interviews, and focus groups.
• Define success metrics, continuously craft A/B tests, analyze results to enable data-driven decisions, and ensuring a positive impact in improving the user experience.
• Deliver and communicate insights in creative and engaging presentations.
• Develop and maintain customer journey (through quantitative and qualitative research). 

Delivery (UX/UI/Visual)

• Deliver wireframes, journeys, prototypes, visual design for our iOS app, Android app, Progressive Web App (PWA/mweb), Desktop, and responsive web.
• Align with various other products teams to ensure visual consistency throughout flows
• Conceptualize micro-interactions and animations where necessary
• Ensure design works as comfortably with Arabic as with English
• You will contribute to and help to maintain our design systems ensuring UI consistency across teams of designers, multiple products, and multiple platforms.

Leadership

• Partner with product management and engineering leaders to ensure projects are well-defined, provide high business value, and are successfully executed.

Qualifications

• You are experienced in the entire product design cycle: From UX research, wireframes and prototypes to the final design, implementation and optimization
• 2-3 years of experience in UX Design with a proven record of successfully shipped mobile & web consumer-oriented experiences.
• You have been part of several iterations, with product teams and developers. Deep experience in designing for multi-platform, with deep knowledge on the uniqueness of design challenges on each.
• Previous experience working e-commerce and in evidence-driven teams.
• Proficient in design tools (such as Sketch, InVision, Zeplin)
• Proficient in prototyping tools (such as InVision, proto.io)
• A strong visual design background with a deep knowledge of Google Material Guidelines, Apple Human Interface Guidelines and design systems.
• Know-how in the field of research: interviewing users, setting up surveys and usability tests as well as interpreting the results
• Being able to interpret qualitative and quantitative data into opportunities for improvements
• Agile and Scrum methodologies.
• Required languages: Arabic, English

Additional Information