Associate Operations Specialist
6sense · Pune, India · 1mo ago
Our Mission:
6sense's mission is to multiply what matters: growth, retention, and efficiency. We envision a future where companies, teams and people reach their full potential.
Our People:
People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career.
About the Role:
We are looking for an Associate Campaign Operations Specialist to join our Campaign Operations team in Pune. The role will support the execution, monitoring, troubleshooting, and optimization of digital advertising, programmatic, and social (Omni-Channel) campaigns. The ideal candidate will have hands-on experience with campaign operations, optimization, troubleshooting, audience management, campaign analytics, and advertising/marketing technology platforms. Experience with DSPs/SSP’s such as Xandr (AppNexus), Beeswax, DV360, CM360, Centro, The Trade Desk, GAM, OpenX, and Pubmatic. Marketing Automation Platforms such as HubSpot, Marketo, Eloqua, Mailchimp, or Constant Contact is preferred.
The role requires a high degree of individual ownership and accountability, with the ability to independently manage day-to-day campaign operations, troubleshoot and resolve issues, support Go-to-Market teams, and collaborate effectively with Product, Engineering, Sales, and Customer Success.
Key Skills & Experience
• 2+ years of experience in Programmatic/Digital Advertising, AdTech, Campaign Operations, Programmatic Advertising, Marketing Operations, or Email Marketing.
• Hands-on experience with DSPs, MAPs, CRMs, or similar advertising/marketing platforms.
• Understanding of campaign setup, targeting, audience segmentation, budgets, pacing, bidding, scheduling, creatives, tracking, and delivery.
• Experience monitoring campaign performance, optimization and troubleshooting under-delivery, pacing, targeting, creative, configuration, and tracking issues.
• Understanding of digital advertising metrics such as impressions, clicks, CTR, CPM, CPC, conversions, CPA, reach, frequency, and ROI.
• Experience creating, launching, monitoring, optimizing and reporting on email and demand-generation campaigns.
• Experience with CRM/MAP platforms such as Salesforce, HubSpot, Marketo, Eloqua, Mailchimp, or similar.
• Strong proficiency in Excel/Google Sheets, including Pivot Tables, XLOOKUP/VLOOKUP, data cleansing, analysis, and reporting.
• Basic knowledge of HTML5, email HTML, ad creative specifications, tracking pixels, UTM parameters, and landing-page troubleshooting.
• Strong analytical and problem-solving skills with the ability to identify trends, anomalies, and optimization opportunities.
• Knowledge of ABM and intent-based marketing is a plus.
What You'll Do
Campaign Operations & Troubleshooting
• Manage day-to-day operations for digital advertising, programmatic, and social (Omni-Channel) campaigns.
• Review and validate campaign setup, targeting, budgets, schedules, creatives, tracking, and other configurations.
• Monitor active campaigns for delivery, pacing, performance, and operational issues and take corrective action.
• Identify campaigns that have not delivered impressions or email workflows that have not executed within defined thresholds.
• Review campaign performance and recommend optimization opportunities.
• Troubleshoot campaign, creative, tracking, and platform issues and work with DSP/MAP partners to resolve them.
• Troubleshoot creative audit failures and coordinate resolution with relevant platform teams.
Go-to-Market & Customer Support
• Respond to Salesforce tickets, Slack requests, emails, and other support channels from Sales, Customer Success, and Go-to-Market teams.
• Support CSMs with customer onboarding, campaign setup, ad specifications, platform functionality, and campaign-related questions.
• Translate customer requirements into clear campaign and operational requirements.
• Provide timely updates and escalate complex technical or product issues with appropriate documentation.
• Identify recurring challenges and recommend improvements to campaign processes and customer experience.
Cross-Functional Collaboration
• Partner with Product, Engineering, Sales, Customer Success, and external platform partners to resolve operational and technical issues.
• Document product and feature requests with relevant business context and customer use cases.
• Participate in testing and validation of new features, campaign workflows, and operational processes.
• Contribute to root-cause analysis, process improvements, and operational efficiency.
• Create and maintain troubleshooting guides, FAQs, and training materials.
• Support training and knowledge-sharing sessions for Sales and Customer Success teams.
Creative Operations
• Review and validate digital ad creatives against campaign and platform specifications.
• Create, modify, test, or troubleshoot creatives when required.
• Coordinate creative requirements with internal teams, customers, and platform partners.
What We're Looking For
• BE/BTech/BS or equivalent bachelor's degree in Computer Science, Engineering, IT, Business Analytics, Marketing Technology, or a related field.
• 2–6 years of relevant experience in Digital Advertising, AdTech, Campaign Operations, Programmatic, Marketing Operations, or Email Marketing.
• Strong understanding of campaign execution, monitoring, troubleshooting, optimization, and reporting.
• Experience working with at least one DSP, SSP, MAP, CRM, or advertising technology platform.
• Strong analytical skills and attention to detail.
• Proficiency in Excel/Google Sheets.
• Excellent written and verbal communication skills.
• Ability to work independently and collaborate effectively with cross-functional teams.
• Strong ownership, problem-solving, and process-oriented mindset.
• Willingness to work in rotational shifts based on business requirements.
Nice to Have
• Experience with Xandr (AppNexus), Beeswax, Campaign Manager 260, DV360, Centro, The Trade Desk, Openx, Google Ad Manager, Pubmaticor similar DSPs,
• Experience with 6sense, GA4, Salesforce, HubSpot, Marketo, Eloqua, Mailchimp, or similar platforms.
• Knowledge of ABM, intent data, email deliverability, SPF/DKIM/DMARC, and digital advertising standards.
• Experience with HTML5, ad tags, pixels, tracking URLs, or creative troubleshooting.
• Experience with Looker, Tableau, Power BI, SQL, APIs, scripting, or process automation.
• Experience in a SaaS, AdTech, MarTech, or B2B technology environment.
Why You'll Love This Role
You'll work at the intersection of AdTech, MarTech, data, and customer experience, helping ensure campaigns are executed accurately and deliver strong business outcomes. This role offers the opportunity to build expertise across programmatic advertising, email marketing, campaign operations, audience management, and marketing technology while working closely with Sales, Customer Success, Product, and Engineering teams. If you are curious, analytical, detail-oriented, proactive, and passionate about solving problems, we'd love to hear from you.
Our Benefits:
Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices.
We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.
Equal Opportunity Employer:
6sense is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to jobs@6sense.com.
We are aware of recruiting impersonation attempts that are not affiliated with 6sense in any way. All email communications from 6sense will originate from the @6sense.com domain. We will not initially contact you via text message and will never request payments. If you are uncertain whether you have been contacted by an official 6sense employee, reach out to jobs@6sense.com