Sr. Software Engineer, MarTech
Match Group · Palo Alto, United States +2 · 2mo ago
Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.
About the team
The Marketing Technology (MarTech) team is a newly formed team building the measurement, attribution, and operations infrastructure that powers user acquisition across Match Group's portfolio of dating apps: Tinder, Hinge, Match, Chispa, The League, Plenty of Fish, and more.
Our charter spans the full path: the marketing and attribution SDKs embedded in the apps, the server-side event delivery that feeds our ad platforms and warehouse, and the tooling marketers use to run campaigns, manage creative, and sync audiences.
About the role
We're hiring a versatile engineer who can work on a mobile platform (iOS or Android) and the backend / full stack. You'll be hands-on in the apps, instrumenting them and building the server-side services behind them, as well as on the marketing operations tooling our teams run on. This is a rare full-spectrum role for someone who genuinely likes owning a feature from the client SDK all the way to the server.
This is a ground-floor opportunity. Because the team is early and serves the entire Match Group portfolio, you'll build the marketing technology that every brand relies on, contribute to the team's foundations and standards as they take shape, and grow your scope alongside the team. You'll also help power our move toward more AI-native marketing operations, building the tooling and agent-ready infrastructure that lets our marketers work in fundamentally new ways. It's a great place to grow: the work has real reach, and there's room to take on more as you do.
Most of all, we're looking for someone who's genuinely passionate about marketing technology: you're excited by attribution, measurement, and the systems that make marketing work, and you want to go deep on the domain rather than treat it as just another stack.
What you'll work on:
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Marketing and attribution event instrumentation in our iOS and Android apps
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Privacy and consent handling
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Event delivery that feeds our attribution partners, ad platforms, and data warehouse
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Programmatic ad-platform management
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Marketing tooling such as creative management systems and Audience syncing
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AI/agent-driven workflows and MCP’s
Work on this team spans two broad areas, and you'll move between them as priorities shift:
MarTech implementation - keeping our foundational MarTech stack on the clients healthy and well-maintained:
Marketing operations tooling - building the platforms and services marketers and analysts run on:
What we're looking for:
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4+ years building and shipping production software, with hands-on experience on iOS (Swift) or Android (Kotlin), including SDK integration and the App Store / Play Store release lifecycle
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Full-stack / backend experience: building APIs and server-side services in a modern language (e.g. Node, Python, Go, or Kotlin), or a strong foundation and the drive to grow into it
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Familiarity with cloud infrastructure and CI/CD
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Demonstrated ability to take ambiguous or unowned problems (several items in this scope have no current owner) and drive them to resolution
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Active, effective use of AI tooling (Claude Code, Copilot, etc.) to ramp on unfamiliar code and ship faster
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Comfort owning your work end to end and moving between the client and the backend
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Interest in building MCP servers/tools to expose our platforms to Claude and other agents
Nice to have
- Experience across both iOS (Swift) and Android (Kotlin)
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Experience with marketing / attribution SDKs (AppsFlyer, Firebase, Adjust, Branch), SKAdNetwork, and the Google Play Install Referrer API
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Ad-platform APIs (Meta, Google Ads, TikTok) and server-side tracking (Meta CAPI, server-side GTM)
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Experience building LLM-powered or agentic tooling, including MCP
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MarTech / AdTech domain background