Director, Copilot Growth Strategy
Microsoft · Washington, United States · 1d ago
Microsoft 365 Copilot is transforming how small and medium enterprises work by bringing AI-powered productivity to millions of customers around the world. As AI adoption accelerates, one of the greatest opportunities for Microsoft is helping customers discover, evaluate, adopt, and realize value from Copilot through scalable digital and partner-led experiences.
We are looking for a Director, Copilot Growth Strategy for Microsoft 365 Copilot to drive go-to-market strategy, execution and growth programs for Microsoft 365 Copilot across the Small, Medium Enterprise & Channel (SME&C) segment. In this role, you will help drive Copilot growth strategies and bring them to life through programs that accelerate customer acquisition, trial activation, adoption, and conversion.
You will work across Business Planning, Product Marketing, Engineering, Sales, and Partner teams to execute high-impact initiatives, launch new offers and experiences, enable partners, and optimize the customer journey from awareness through adoption. This is an exciting opportunity for a collaborative and execution-oriented marketer who enjoys turning ideas into action, working across diverse stakeholders, and driving measurable business outcomes.
About the Team
The Copilot Marketing SMEC Growth Strategy Team is responsible for accelerating growth across small and medium enterprises through customer-focused and partner-led go-to-market motions.
We sit at the intersection of product, marketing, business planning, engineering, and partner strategy, bringing together the people and programs needed to drive customer acquisition, trial engagement, adoption, and long-term growth. Our team develops and scales growth initiatives that help customers understand the value of AI, deploy Microsoft 365 Copilot successfully, and expand usage over time.
We work in a fast-paced environment where experimentation, execution, and collaboration are critical. Success requires strong partnership across Microsoft teams and the partner ecosystem to deliver compelling customer experiences and measurable business impact.
The team values customer obsession, accountability, curiosity, and a bias toward action. We are passionate about helping businesses achieve more with AI and empowering partners to play a central role in customer success.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees, we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. We build on our values of respect, integrity, and accountability to create a culture where everyone can thrive.
Responsibilities
- Define the GTM strategy for Copilot acquisition, trial, and adoption within SME&C
- Identify growth opportunities and recommend investments based on customer, partner, and market insights
- Partner with Product Marketing, Business Planning, and Engineering teams to translate business priorities and product investments into scalable customer and partner programs.
- Support the launch and execution of new Copilot offers, products, and growth programs across SME&C customer and partner channels.
- Manage cross-functional initiatives across Product Marketing, Engineering, Sales, Analytics, Operations, and Partner teams to deliver key growth objectives.
- Design, execute, and optimize pilot programs, experimentation efforts, and customer journeys that improve engagement and business performance.
- Leverage customer, partner, and business insights to identify growth opportunities, measure impact, and recommend improvements to go-to-market programs.
- Deliver executive-ready business reviews, performance insights, and best practices to help scale successful programs across regions, partners, and customer segments.
- Embody our Culture & Values.
Qualifications
Required/minimum qualifications
- Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience.
Additional or preferred qualifications
- Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years marketing or sales experience OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business OR equivalent experience.
- Experience with SaaS, cloud services, AI, or productivity software.
- Experience working with partner ecosystems, channel programs, or indirect sales motions.
- Familiarity with Microsoft 365, Microsoft Copilot, or AI-powered business solutions.
- Experience developing and executing marketing programs that drive customer acquisition, engagement, or adoption.
- Strong analytical, project management, and communication skills.
- Ability to work effectively in ambiguous environments and manage multiple priorities simultaneously.
Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.