Director of Product Management, Search
Roku · Santa Monica, United States +1 · 3mo ago
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Team
Millions of Roku users rely on the Roku Search and Voice experiences every day to start their entertainment journey, identify new interests, and navigate the world’s largest streaming ecosystem — because they are fast, personalized, and delightfully relevant. Now, at a pivotal inflection point, Roku’s Search and Voice teams are coming together as a unified organization to build something far greater: the Roku Entertainment Assistant — our unified, AI-powered platform assistant that is ubiquitously accessible across the entire Roku ecosystem. This unified team combines tenured AI/ML talent with deep consumer product expertise, operating at massive scale and serving 100M+ viewers. The team is highly data-driven, running hundreds of consumer experiments per year, and is committed to shaping the future of how people discover and enjoy entertainment through intelligence that learns, adapts, and assists.
About the Role
As Director of Product Management for Search, you will lead this unified Search and Voice team at the most consequential moment in its history: the convergence of two world-class AI/ML-powered products into Roku’s flagship platform assistant. You will define the multi-year strategy for the Roku Entertainment Assistant, build organizational alignment with senior leadership and cross-functional partners, grow and mentor a high-performing team of product managers, and own measurable outcomes across engagement, monetization, and product quality. This role calls for a leader who brings both visionary clarity and executional rigor — someone who can inspire a team, earn executive trust, make hard trade-offs, and drive a product that will define how tens of millions of people interact with their TVs.
For California Only - The estimated annual salary for this position is between $238,300 - $360,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
How will I use AI at Roku?
At Roku, we don’t just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability.
We value curious, adaptable builders, who can show how they’ve used AI, agents, or automation to move faster, improve quality, and scale their impact. Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment.
What You'll Be Doing
- Define the Roku Entertainment Assistant strategy: Set the long-term product vision for how Search and Voice converge into a single, ubiquitously accessible platform assistant — establishing Roku’s competitive moat in entertainment AI
- Own the long-term roadmap: Develop and maintain a multi-year product roadmap across Search and Voice, balancing big bets with near-term wins, and connecting team-level execution to company-level OKRs
- Drive strategic prioritization: Make high-consequence trade-off decisions across competing product initiatives, informed by user research, market intelligence, data, and Roku’s business strategy
- Align senior leadership: Regularly present product strategy, roadmaps, and outcomes to VP, SVP, and C-suite stakeholders — building institutional confidence, securing resources, and driving alignment on direction
- Cultivate cross-functional partnerships: Build deep, trusted relationships with XFN Experience PMs, Engineering, Design, Analytics, Ads, Content, and Business Development leaders to align on goals and manage complex dependencies at scale
- Represent Search & Voice externally: Champion the team’s vision with content partners, advertisers, and platform partners where relevant to Roku’s growth and ecosystem strategy
- Own monetization outcomes for Search & Voice: Partner with Ads and Content Monetization teams to define and deliver a monetization strategy — integrating advertising, subscription growth, and content distribution levers into the Search and Voice experience without compromising user trust
- Balance user delight with revenue growth: Be the decision-maker on trade-offs between engagement optimization and monetization, ensuring both are sustainably and measurably achieved
- Grow Search & Voice as a business: Cultivate partnerships and cross-functional relationships to uncover new revenue opportunities and launch category-defining features
- Champion product quality: Establish quality standards and review cadences across the Search and Voice portfolio — from relevance and latency to AI safety, content policy, and end-to-end user experience consistency
- Drive compliance and trust: Partner with Legal, Privacy, and Security teams to ensure all AI-powered and voice experiences meet applicable standards and maintain user trust at scale
- Be deeply data-driven: Define the analytical direction for the team — setting KPI frameworks, reviewing experiment outcomes, and driving evidence-based product decisions across a portfolio of hundreds of A/B tests per year
- Drive Gen-AI innovation: Lead the team’s application of LLMs, retrieval-augmented generation, conversational AI, and voice understanding to create next-generation assistive entertainment experiences
- Evangelize product requirements: Translate product vision and insights into clear, detailed PRDs and align cross-functional teams through Roku’s planning and execution cycles
- Monitor and optimize performance: Track consumer and business KPIs across Search and Voice dashboards; refine success criteria with Analytics to ensure measurable outcomes across the unified platform
- Be a domain expert: Develop and maintain deep expertise in content metadata, search relevance, voice/NLU, machine learning, and how they translate into user value at scale
We're Excited If You Have
- 10+ years of product management experience in consumer Search, Assistants, AI/ML, or large-scale data-driven products, with 3+ years in a Director or equivalent people-leadership role driving sizable business outcomes
- Track record of hiring strong talent, developing PM craft, and building high-performing, accountable product organizations
- A proven track record in defining and delivering multi-year product strategies that drive measurable user and Revenue outcomes
- Expertise in search technologies, conversational AI, content metadata, ML/AI, and A/B experimentation at scale
- Executive presence and exceptional communication skills — verbal, written, and visual. With the ability to synthesize complexity, build compelling narratives, and present with confidence to senior leadership audiences
- Proven ability to build cross-functional trust and lead through influence: in matrixed, fast-moving organizations with multiple senior stakeholders
- Experience owning monetization and business outcomes: — not just user experience — for a product area, including defining and delivering against revenue-linked KPIs
- Comfort with quality and trust considerations in AI-powered products: including content policy, AI safety, privacy, and compliance in consumer-facing experiences
- Bachelor’s degree; advanced degree (MBA or technical) a plus
#LI-SSC
What's Roku's approach to hybrid working?
Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.
What are some of the benefits?
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.
What should I know about Roku's culture?
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing WorkforcePrivacy@Roku.com.