Senior Product Manager, Content Discovery Innovation
Roku · San Jose, United States · 2mo ago
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Team
Roku’s Viewer Product team owns the ever-evolving end-to-end experience for the hundreds of millions of people who hit OK on their Roku remote every day. We design, build, and optimize everything they see—from the Roku OS home screen, Live TV Guide, and Sports Zone to the Roku Channel app on and off-platform—and power it all with our Consumer-AI personalization engine, which is also used for these experiences, as well as the billions of searches performed. Our global, cross-functional squad of product managers, designers, data scientists, and engineers spans San Jose, New York, Santa Monica, Austin, Boston, the UK, Mexico, and India. Our mission is to connect 400 million viewers worldwide to their favorite entertainment through a uniquely Roku experience that is simple and delightful.
About the Role
Roku is seeking a Senior Product Manager, Content Discovery Innovation to join the Viewer Experience Product, a greenfield initiative at the intersection of creative content, deep technical execution, and measurable business impact. In this role, you will define and drive the product vision for innovative, platform-native interactive experiences that go beyond traditional streaming, creating new ways for viewers to engage with content on Roku.
You will partner closely with engineering, UX, content, and advertising stakeholders to translate bold creative concepts into shippable products with reusable platform capabilities. This role requires strong technical intuition to assess the feasibility, complexity, and scalability of new builds, as well as experience with non-subscription monetization models such as advertising and partnerships.
You will operate with executive-level visibility and have the opportunity to shape the future of interactive entertainment on one of the world's largest streaming platforms. The ideal candidate thrives in ambiguous, zero-to-one environments and brings a builder mentality, creative thinking, and a passion for innovation at scale.
For California Only - The estimated annual base salary for this position is between $220,000 - $250,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you’ll be doing
- Define and own the product roadmap for platform-native interactive content experiences on Roku
- Translate creative concepts and business opportunities into clear product requirements, user stories, and prioritized backlogs
- Collaborate with engineering leads to evaluate technical feasibility, complexity, and timelines for new feature builds
- Partner with content, advertising, and business teams to develop monetization strategies beyond subscriptions, including ads, sponsorships, and partnerships
- Work cross-functionally with UX designers, engineers, and content producers across San Jose and Santa Monica to deliver cohesive product experiences
- Build reusable product frameworks and toolkits that other Roku teams can leverage for future interactive initiatives
- Drive product development from ideation through launch, iterating based on data, user feedback, and business performance
- Present product strategy, progress, and results to executive leadership with clarity and confidence
- Stay current on emerging trends in interactive media, gaming, generative AI, and cross-platform storytelling to inform the product vision
- Champion a culture of experimentation and rapid prototyping within the team
We’re excited if you have
- 10+ years of product management experience, with a track record of building and launching net-new products or features from concept to market
- Experience at a platform company (e.g., streaming, gaming, mobile, or connected TV) with a deep understanding of platform-level product development
- Strong technical acumen with the ability to assess and build complexity, make informed tradeoffs, and communicate effectively with engineering teams
- Demonstrated experience with non-subscription monetization models, including advertising, sponsorships, or content-driven revenue strategies
- Familiarity with interactive media, cross-platform storytelling, or innovative content formats
- Experience working in ambiguous, fast-paced environments where creative problem-solving and independent judgment are essential
- Excellent communication and stakeholder management skills, with the ability to influence across content, engineering, and business teams
- Ability to synthesize user insights, market trends, and business data into a compelling product vision
- Advanced and demonstrable skills with generative AI tools or workflows applied to content creation or product development
- Passion for entertainment, streaming, and creating experiences that delight viewers
How will I use AI at Roku?
At Roku, we don’t just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability. We’re looking for curious, adaptable builders who can show how they’ve used AI or automation to move faster, raise the bar, and scale their impact. We value your AI skills if have built fluency across the agentic engineering toolchain — coding harnesses like Claude Code or Cursor, MCP servers, custom skills, or agent frameworks. And you can describe projects where you shipped real work with these tools. You know how to drive an agent, verify its output, and ramp on an unfamiliar codebase with an agent helping you.
#LI-SB5
What's Roku's approach to hybrid working?
Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.
What are some of the benefits?
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.
What should I know about Roku's culture?
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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