CBS- BMC- Communication - Supervising Associate-Go-to-Market
EY · Taguig, Philippines · 5d ago
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
Discipline Content Services
Role Type Go-to-Market Content
Role Rank 64
Current Rank 64
The opportunity
EY GDS Content Center of Excellence is a fast-growing team of talented copywriters, editors, content strategists, thought leadership writers, technical writers and editorial managers. People in the team provide support for key global EY publications and campaigns.
The Supervising Associate — Go-to-Market Content will play a pivotal role in helping our accounts and solutions teams deliver compelling, timely, insight-based go-to-market (GTM) solutions. The role holder will be responsible for gathering inputs, creating content for GTM materials, working with the Service lines, Knowledge, Markets and BMC teams, and managing the end-to-end publishing of the GTM materials. The role will be expected to manage teams and projects, when necessary, work on high-stakes material and provide consultation to the client on best practices to take GTM materials to the audiences.
Your key responsibilities
• Work as a consultant for stakeholders to plan content requirements for various marketing activities by helping identify objectives, strategies, go-to-market priorities, target audiences, differentiators and other aspects
• Develop and project manage client-centric customizable content which supports activation through sectors and accounts (e.g., solution presentation decks, talk tracks, Q&A, etc.)
• Help develop compelling narratives to build and position consistent and distinctive content that drives demand
• Build a robust content strategy that incorporates the best-in-class standards for market activation
• Translate GTM strategy and complex solution information into clear, concise, compelling GTM content
• Collaborate with subject matter experts to understand key solutions and develop go-to-market campaigns
• Ensure content is smart, buyer-centric and in alignment with EY writing and style guidelines
• Support preparation and materials development for business development client meetings
• Support go-to-market campaigns for markets priorities including working with the solution owners to drive pipeline operations
• Assist in the creation of a self-serve pack of sales collateral, templates, tools and guidance for accounts team
• Create and manage sales collaterals and toolkit development from scratch, including conducting kick-off calls with the solution leader and other stakeholders to discuss agenda, sales toolkit - development lifecycle and timelines, etc.
• Develop robust project plans around go-to-market initiatives for solutions and works with stakeholders to obtain buy-in and maintain project plan with defined timelines and next steps
• Implement local and global best practices, process consistency and synergies for go-to-market activation in the region
• Analyze the impact of the go-to-market initiatives on the pipeline
• Work with onsite client servicing and marketing teams to help manage external communication programs
Skills and attributes for success
• Business content development and campaign management skills and knowledge, hands-on marketing experience
• Ability to quickly build knowledge of the EY business, particularly the key priorities, structure, internal and external audience, core offerings and our clients’ issues and agendas across sectors and geographies globally
• Excellent organization, analytical and problem solving skills and ability to work in a high-paced multitasking environment with high levels of business engagement
• Team player with a knack to motivate the team to deliver programs within a stipulated timeframe
• Excellent communication (comprehension, verbal and written) and interpersonal skills with the ability to communicate and persuade
• Exceptional organizational, project management, risk management and team management skills, and business sensibility
• Ability to analyze and interrogate data to unearth one-of-its-kind stories
• Comfortable and confident engaging, persuading and negotiating with senior stakeholders
• Skilled at planning and executing content across a variety of channels and formats in support of campaign objectives
To qualify for the role, you must have
• Bachelor’s or master’s degree, preferably in English literature or mass communication
• At least 8-9 years of related experience
• Strong working knowledge of a professional services organization
• Executive presence, strong leadership skills and the ability to influence others
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Ideally, you’ll also have
• Consulting agency or Big Four experience
Technologies and tools
• Proficiency in Microsoft Office Suite (Word, Excel, PPT)
• Knowledge in Project Management tools and methods
What we look for
• Love writing and have a way with words
• Are already aware of what EY is and what we do
• Can create content that aligns with an organization's purpose and editorial strategy
• Have created content for ads, brochures, magazines, flyers, websites, videos, blogs and social media
• Are comfortable writing about complex business ideas and concepts
• Understand complex business concepts with ease
• Team player with the ability to build strong, trusted relationships with vendors, colleagues and internal clients across functions and geographies
• Creativity and problem skills, high levels of resourcefulness
• Exceptional presentation, communication and persuasion skills
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What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.
• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
About EY
EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers to the complex issues facing our world today.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
The exceptional EY experience. It’s yours to build.
EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.