AI-Native MarTech Strategy Consultant
Accenture · New York, United States +36 · 1d ago
We are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. We work AI-first — using AI actively in how we design, deliver, and lead, not just in what we build for clients.
http://www.accenture.com/song
Key Responsibilities:
We're looking for a Senior Consultant to help our clients reimagine their marketing technology stacks and strategies for an AI-first world. This role sits at the intersection of marketing strategy, technology architecture, and applied AI — you'll guide enterprise clients through evaluating, designing, and implementing AI-native martech ecosystems that drive measurable business outcomes.
What You'll Do
Lead client engagements to assess current martech stacks and identify opportunities for AI-driven transformation, from customer data platforms to campaign orchestration and personalization engines
Design AI-native marketing architectures that integrate generative AI, predictive analytics, and automation into client workflows (content generation, audience segmentation, lifecycle marketing, attribution modeling)
Advise clients on build-vs-buy decisions across the AI/martech vendor landscape, including evaluation of platforms like CDPs, marketing automation suites, and emerging AI agent tools
Translate ambiguous business goals into concrete technology roadmaps, governance frameworks, and implementation plans
Partner with client marketing, data, and IT teams to drive adoption, manage change, and measure ROI of AI initiatives
Stay ahead of the AI and martech landscape, developing point-of-view content, frameworks, and methodologies that strengthen the firm's market position
Mentor junior consultants and contribute to internal capability-building around AI strategy
Travel: As required for client support.
Location: Primary residency within 90 minutes of an approved Accenture office
What We're Looking For
- 4+ years of experience in marketing technology, digital strategy, or management consulting, with direct exposure to MarTech stack design and implementation
- Hands-on familiarity with AI/ML applications in marketing (generative AI, recommendation systems, predictive lead scoring, marketing mix modeling, or similar)
- Working knowledge of major MarTech platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Platform, HubSpot, Segment, Braze) and how AI capabilities are being embedded into them
- Strong analytical and business case development skills — comfortable quantifying ROI and building executive-level recommendations
- Excellent client-facing communication skills, with experience presenting to senior marketing and technology executives
- A genuine curiosity about emerging AI tools and a track record of translating new technology into practical client value
Nice to Have
- Experience deploying or evaluating AI agents/agentic workflows in a marketing context
- Background in data architecture, customer data platforms, or marketing analytics
- Prior consulting experience at a strategy or technology consultancy
- Familiarity with privacy and governance considerations around AI and customer data
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.
We anticipate this job posting will be posted until 10/30/2026.
Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here: U.S. Employee Benefits | Accenture
Role Location Annual Salary Range
California $70,350 to $196,000
Colorado $63,800 to $169,300
Connecticut $63,800 to $169,300
District of Columbia $68,000 to $180,300
Illinois $59,100 to $169,300
Maine $54,400 to $144,300
Maryland $63,800 to $169,300
Massachusetts $63,800 to $180,300
Minnesota $63,800 to $169,300
New York $66,300 to $196,000
New Jersey $68,000 to $196,000
Ohio $59,100 to $156,800
Virginia $59,100 to $180,300
Washington $80,200 to $180,300
#LI-NA
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us atwww.accenture.com
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