Assistant Director,Data and Analytics

In this role, you will: 

• Consult with Marketing Managers and Product Owners to review briefs, validate feasibility, and define target audience rules.
• Advise on segmentation approach, frequency capping/contact fatigue, and expected audience sizing to improve campaign outcomes.
• Build and format channel-ready audience outputs for email, push, in-app, web personalisation, and direct mail partners.
• Reconcile record counts between source queries (e.g., Teradata) and destination platforms to ensure no data drop-off.
• Write advanced Structured Query Language scripts to extract, transform, and segment high-volume customer data from customer relationship management and customer data platforms.
• Build, maintain, and quality-assure audience lists within customer data platforms and customer relationship management databases.

To be successful you will:

• Strong experince of 8 to 14 years and analytical skills with business analysis aptitude. Knowledge and understanding of financial-services/ banking-operations is preferred
• Good knowledge of Analytical and Machine Learning concepts like modeling, forecasting, segmentation etc
• Besides strong written and verbal communication skills the incumbent is also expected to have strong presentation skills
• Bachelor’s or Master’s degree from reputed university with specialization in numerical discipline engineering specializations. Understanding of financial-services/ banking-operations preferred.
• Good knowledge of programming tools, with proficiency in one or more of the following: Statistical Analysis System, Structured Query Language, BigQuery and Python.
• Enthusiasm for proactively seeking, exploring and developing use cases for new data and/or tools/wider industry trends

You'll achieve more at HSBC

 Hsbc.com/careers

HSBC is an equal opportunity employer committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and, opportunities to grow within an inclusive and diverse environment. We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, color, national origin, veteran status, etc., We consider all applications based on merit and suitability to the role.”

Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

                                                           ***Issued By HSBC Electronic Data Processing (India) Private LTD***