Business Product Manager
Cisco · San Jose, United States · 1d ago
Meet the team:
The Route to Market Strategy & Execution represents Cisco Product in the development and execution of Routes to Market strategies that strengthen partner relationships to boost our collective market presence. This team defines and executes strategies in support of Cisco’s products, offers, and solutions to drive preference and optimize joint partner success
Your Impact:
- Collaborate across multiple business units to accelerate cloud-native, subscription, and consumption solution adoption, directly influencing Cisco’s future growth.
- Shape competitive and customer-driven product offerings through rigorous market analysis, pricing strategy, and business case development.
- Build trusted relationships with cross-functional teams, aligning vision, goals, and execution to deliver measurable customer value and differentiation.
- Identify and capitalize on market “white space” opportunities to continuously evolve Cisco’s portfolio and maintain competitive advantage.
- Lead roadmap development and cross-architecture integrations to ensure successful delivery of innovative offers that meet defined business metrics.
- Influence customer outcomes by translating market trends and challenges into impactful, differentiated solutions that drive Cisco’s strategic objectives.
- Support ongoing process improvements and knowledge development to adapt to evolving business needs and accelerate Cisco+ mission success.
Key Responsibilities:
- Define and execute product and GTM strategies for hyperscaler-led growth opportunities.
- Develop route-to-market plans across cloud marketplaces, co-sell, partner sales, direct sales, and channel motions.
- Partner with product teams to align roadmap priorities with hyperscaler ecosystem opportunities and customer demand.
- Build business cases, market sizing, pricing inputs, packaging recommendations, and growth plans.
- Work with alliances and sales teams to improve partner activation, pipeline generation, deal acceleration, and marketplace conversion.
- Analyze customer segments, competitive dynamics, partner performance, and revenue trends to identify growth opportunities.
- Translate strategic priorities into clear operating plans, KPIs, enablement materials, and executive-ready recommendations.
- Support cross-functional execution across product launches, marketplace listings, partner campaigns, and field enablement.
Minimum Qualifications:
- Bachelors degree and 10+ years of experience in product management, product strategy, business strategy, GTM strategy, alliances, or related roles.
- Experience with Hyperscaler ecosystems such as AWS, Microsoft Azure, Google Cloud, or equivalent cloud platforms.
- Strong experience and knowledge of GTM and RTM motions, including co-sell, marketplace, channel, partner-led sales, and enterprise SaaS/cloud sales models.
- Experience working cross-functionally across product, sales, marketing, partnerships, and operations.
Preferred Qualifications:
- Experience in B2B SaaS, cloud infrastructure, cybersecurity, data platforms, AI/ML, or enterprise software.
- Experience with cloud marketplace private offers, transactable listings, partner incentives, and co-sell workflows.
- Experience supporting product launches or partner-led revenue growth initiatives.
- Experience with revenue growth initiatives.
Why Cisco?
At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
Message to applicants applying to work in the U.S. and/or Canada:
The starting salary range posted for this position is $194,600.00 to $285,700.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.
U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:
10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
Additional paid time away may be requested to deal with critical or emergency issues for family members
Optional 10 paid days per full calendar year to volunteer
For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:
.75% of incentive target for each 1% of revenue attainment up to 50% of quota;
1.5% of incentive target for each 1% of attainment between 50% and 75%;
1% of incentive target for each 1% of attainment between 75% and 100%; and
Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.
The applicable full salary ranges for this position, by specific state, are listed below:
New York City Metro Area:
$194,600.00 - $328,600.00Non-Metro New York state & Washington state:
$179,000.00 - $294,000.00* For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.
** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.