Trade Product Manager.Egypt- SMEs.Retail Banking

Job Title

Trade Product Manager

Department

Business Banking 

Direct supervisor 

Head of Products in Business Banking

Job Purpose

• The Trade Product Manager is responsible for developing, managing, and enhancing trade finance products and services tailored to small and medium-sized enterprises (SMEs), NEOBIZ and Business Banking clients. This includes solutions such as letters of credit, guarantees, supply chain finance, export/import financing, and other trade-related services.

• The role focuses on driving product growth, ensuring alignment with client needs and regulatory requirements, and supporting the bank’s strategic objectives in trade finance.

• To drive trade sales and its market penetration with existing trade products and provide support to business in onboarding new trade clients and improve the existing trade portfolio. 
• Increase penetration of customers for sustained revenue growth.

Dimensions

Operating Budget

Trade revenue to be achieved as per approved KPI

Number of Staff

Capital Exp. Budget

Other

SE & Micro / Neobiz RM`s tagged to the trade advisor

Key Result Areas

• Define and execute the trade finance product roadmap to meet the needs of SMEs and Business Banking clients.

• Develop innovative trade finance solutions, including structured trade products and digital trade platforms.

• Conduct market research to identify emerging trends, client demands, and competitive gaps.

• Manage the end-to-end lifecycle of trade products, from ideation to launch, enhancement, and phase-out.

• Regularly review product features, pricing, and processes to ensure competitiveness and alignment with market standards.

• Monitor product performance metrics, such as volumes, revenues, and client satisfaction, and implement improvements as needed.

•  Achieve Sales Targets – achieve overall trade revenue and utilization targets by identifying and capturing, maintaining pricing discipline on fees and margins, 
• Identify Opportunities – scan the market to identify potential trade prospects and opportunities within the Bank’s target market that are best suited to Mashreq’s trade product capabilities and presence.

• Develop and execute a comprehensive ‘Go to Market’ plan for each core product including a market rollout plan, revenue/volume targets, client target market and prospect lists, core marketing/sales materials, and product training for Sales and Coverage teams. Track and monitor execution against specific calling targets and pipeline, participate in joint calls on clients to propagate product knowledge, support solutions for key deals, and directly engage with teams who are not meeting product targets to agree remedial actions and/or remove roadblocks

• Develop Sales Strategy – work with Coverage colleagues, RMs, sales team & NEOBIZ RM`s to focus your efforts on the trade opportunity within their portfolio.
• To maintain close contact and relationship with respective portfolio of customers such that we remain one of their main banks getting a major share of their wallet.
• To coach RMs, Sales team & NEOBIZ Account Managers to enhance Trade business generation opportunities.

• To do joint calling with Account Managers and understand the client need and advise them accordingly.

• Balancing compliance concerns with product innovation is a balancing act that this role needs to manage whilst also driving faster growth in Trade revenues. Critical to achieving this balance is providing strategic direction and management of the Trade Products offering in Egypt to achieve the end goal – creating a healthy and fast growing the Trade business.

• From a stakeholder perspective, it will be critical to engage and influence partners from Legal, Compliance, Risk, Technology and Operations to keep driving the product development agenda whilst also working closely with Sales and Coverage to commercialize products and deliver revenues. Close working relationship with RMs, Sales team and Neobiz Relationship Managers.
• Supports all channels and understand client trade requirements.
• Seeks support from FTC/ FI / Compliance for any operational risk.

• Problem Solving

• Taking an analytics driven approach to understanding markets, opportunities, product performance and issues so they can be addressed in a fact-based manner

• Understanding the market direction and needs versus our Trade product offering to enable problems or gaps to be identified and addressed
• Exploring alternatives to conventional approaches and solutions when designing new products and processes, e.g., ‘digital first’ mindset, encouraging buy vs build to speed delivery, partner with disruptors to access new markets, etc.
• Helping key partners like Operations and Technology understand how they can help to deliver a better and more profitable product offering by reengineering and digitizing back-office processes to deliver service and product improvements
• Leveraging a strong knowledge of regulatory constraints and requirements to ensure products operate within acceptable risk parameters. Achieving annual revenue targets.
• Day to day focus on trade sales and its training, mentoring to meet trade sales needs and requirements.
• Understand and analyze customer behavior / needs from market data and competition.
• Guidance! Coaching to RMs, Sales team &NEOBIZ account managers to reach out to target segments for potential trade sales.

Knowledge, Skills, and Experience

• Preferably a management graduate with 7-10 years relevant working experience in-depth knowledge of FX  & Trade products,.

• Good understanding of local Trade market and products 
• Track record developing and successfully commercializing new products
• Experience in agile product and technology development approaches
• Strong people management skills
• Strong analytical and data rationale mindset 
• Informed in market competition, industry practices and regulations for business banking.
• Strong analytical, problem solving, networking and financial management skills