Lead Product Manager, Banners & Content Cards
Braze · Austin, United States +1 · 8d ago
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.
To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.
Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.
If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.
WHAT YOU'LL DO
We're looking for a Lead Product Manager to lead the Banners team, which owns Braze's in-product messaging surfaces: Content Cards and Banners.
These are the channels that reach users inside the app experience rather than outside it. They're persistent, native, and always available, with no opt-in required and no deliverability tax. Content Cards is a mature, widely adopted surface. Banners is our newest channel and our fastest growing, having gone from launch to full feature parity with Content Cards in under a year, and now serving well over a billion impressions a day.
Braze operates at massive scale, collecting hundreds of billions of data points each month and sending billions of messages to end users daily. In-product surfaces are a growing share of that. The constraint on this part of the business is no longer capability. It's adoption, programmability, and making creation genuinely fast.
The goal here is to find someone who can take a portfolio that's technically deep and commercially material, and push it into its next phase. Here's what you'd focus on in your first year:
- Drive adoption, not just delivery. The work is turning shipped capability into activated customers and sustained usage. That means better defaults, faster time to first banner, self-serve setup, and out-of-the-box integrations with platforms like Shopify
- Make creation faster and more intelligent. Banners already supports three ways to build: drag-and-drop, raw HTML, and AI-generated. Braze is investing heavily in Operator, our AI assistant, and a big part of this role is making sure these surfaces are ones Operator can actually work with. Marketers are shifting from building things themselves to letting AI build it for them. A core part of this role is pushing that path forward: making Operator, our AI assistant, a natural and differentiated way to act on a marketer’s intent
- Make these surfaces first-class programmable products. You'd drive REST API parity, translations support, enterprise-grade access scoping, and the path to serving in-product content over a public API without an SDK dependency
- Own hard technical product work at scale. Render latency at the 99th percentile, the SDK dependencies these surfaces sit on top of, unifying the technical foundation for these channels–in this role, product judgment and technical judgment are the same judgment
- Set the measurement bar. You'd define what good looks like for adoption, usage, and performance, and hold the team to baselines and targets that are real
Main responsibilities:
- Define and own the roadmap for Content Cards and Banners, pulling from customers, sales, support, usage data, and competitive signal to figure out what matters most next
- Partner with engineers and designers to execute that roadmap in a lean, entrepreneurial start-up environment
- Own the commercial outcomes for your area (adoption, consumption, expansion) and understand the unit economics well enough to make good investment tradeoffs
- Establish and manage internal and external customer expectations, including with enterprise accounts and in renewal and expansion conversations
- Deeply understand our technology, business, customers, and market
- Build best-in-class infrastructure for your products, treating reliability, performance, and observability as product requirements rather than cleanup work
- Partner across the division to build reusable capability instead of channel-specific implementations. Shared editors, shared design patterns, shared APIs
WHO YOU ARE
- 8+ years of Product Management experience, including owning a product line at scale
- Strong communication, collaboration, organization, and persuasion skills. This is a senior IC role with no direct reports and a lot of influence. You'll need to align engineering, design, our SDK team, and go-to-market without positional authority
- A proactive, positive, can-do attitude. You drive projects to completion excellently, and you're always looking for new ways that processes and products can be improved
- Comfortable being technical. You can reason about client-side rendering, SDK integration, API design, and caching well enough to make real tradeoffs with engineers rather than relaying them
- You build rich user experiences and work closely with designers. These are content creation products, so the quality of the authoring experience is the product
- Data-driven by instinct. You go to the adoption funnel and the usage data before the anecdote, and you're rigorous about baselines
- Customer-focused and commercially fluent. You understand how your product area drives consumption and expansion, and you can hold a credible conversation with an enterprise customer about why they should adopt a new channel
- Eagerness to learn and grow.
Bonus points:
- Experience with in-product or embedded messaging surfaces. Inbox, feed, banner, or in-app content products
- Experience building rich content creation flows. Drag-and-drop editors, template systems, or WYSIWYG authoring
- Experience shipping AI features inside an existing authoring tool
- Experience with products that depend on customer-side SDK integration, and the adoption dynamics that come with that
- Strong technical experience and the ability to understand and discuss product architecture
- Experience at a high-growth technology startup
- Experience at a high-scale technology startup. We operate at the scale of billions of users
For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $169,000 and $266,000/year, with an expected On Target Earnings (OTE) between $188,000 and $296,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.
#LI-Hybrid
WHAT WE OFFER
Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here. More details on benefits plans will be provided if you receive an offer of employment.
From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as:
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
ABOUT BRAZE
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.
The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.
Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.
The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.
BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER
At Braze, we strive to create equitable growth and opportunities inside and outside the organization.
Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.
We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you
OUR AI-POWERED BRAZE RECRUITMENT PROCESS
At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process.
This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process.
Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI:
- To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application.
- To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com.
Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page.
Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)
Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review.
To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here.
Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.