Product Manager, Digital
JLL · Gurgaon +1 · 1d ago
JLL empowers you to shape a brighter way.
Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.
strategies.
Key Responsibilities:
Strategy & Planning:
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Lead the planning, development, and implementation of our events and social media technology solutions.
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Define and prioritize the product backlog for the events and social technology stack, with a core focus on platforms including Cvent, Sprout Social, and Everyone Social.
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Develop and maintain a strategic roadmap for this ecosystem, ensuring tight integration with our broader marketing technology landscape.
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Monitor industry trends and emerging technologies, particularly AI applications for event management, social listening, content creation, and employee advocacy.
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Evaluate and recommend new technologies and AI-powered tools to improve event experiences, amplify our social presence, and increase operational efficiency.
Events, Social & Creative Art Technology Management:
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Collaborate with event marketing, corporate communications, and social media teams to identify technology needs and strategic opportunities.
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Collaborate with creative marketing teams to help address creative technology needs and strategic opportunities spanning Aragon, Copy.ai, Descript, Synthesia, Flip Snack, Flourish, Genially, MapMe, MapCreator & Typeface.
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Gather stakeholder requirements and translate them into clear, actionable user stories for our development teams and vendor partners.
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Oversee the management and optimization of Cvent to support the full event lifecycle, from registration and attendee management to virtual/hybrid experiences and post-event analytics.
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Manage Sprout Social to enable best-in-class social media publishing, community management, advanced listening, and performance analytics.
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Drive our employee advocacy strategy through the management and growth of the Everyone Social platform.
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Ensure Copy.ai delivers consistent and reliable content quality, brand voice and output formats for content marketing and localization requirements.
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Actively seek and implement AI features to improve effectiveness, such as AI-powered social listening for trend analysis, generative AI for social copy, and AI-driven recommendations for event attendees.
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Manage user roles, permissions, and licenses across the events and social technology stack.
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Ensure data integrity and consistent data flows between platforms (e.g., Cvent to CRM, Aragon to Profile Management Tool).
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Own asset compliance, metadata maintenance, and taxonomy alignment as related to the Creative Art technology stack.
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Manage relationships with vendors and technology partners, staying current on their product roadmaps and advocating for JLL's strategic needs.
Documentation & Training:
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Develop and maintain comprehensive documentation for our event, social media and creative art systems and processes.
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Provide technical guidance, training, governance and best practices on our core platforms to the marketing, creative and communications teams.
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Champion the effective and ethical use of AI in social media and event marketing, and creative art tools.
Required Skills and Qualifications:
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Bachelor’s degree in Marketing, Communications, Information Technology, or a related field.
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5-10 years of experience in marketing technology, with direct experience managing event technology, social media management platforms or creative tools.
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Strong understanding of corporate event marketing principles and modern social media strategies.
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Direct proficiency with enterprise-level platforms such as Cvent, Sprout Social, Copi.ai, Synthesia, or similar event management , social media tools and creative tools.
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A strong interest and understanding of AI and machine learning applications in social media, marketing and content creation and management.
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A strong understanding of asset metadata and taxonomy.
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Experience with system integrations, particularly connecting event or social platforms to CRM and marketing automation systems.
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Excellent analytical and problem-solving skills with the ability to derive insights from social,event and creative tool usage data.
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Strong project management abilities.
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Effective communication skills, with the ability to translate technical concepts to non-technical marketing, creative and events stakeholders.
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Proficient in building technical user stories for developers and vendors.
Key Competencies:
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Strategic thinking and the ability to align technology solutions with event, communication and content creation objectives.
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Adaptability and a passion for learning new technologies, especially in the fast-moving social, creative and AI space.
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Strong attention to detail regarding data quality, user experience, and brand consistency.
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A collaborative mindset and the ability to work effectively in cross-functional teams.
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A proactive approach to identifying and solving problems to improve efficiency and results.
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Initiative to drive change management and communication efforts as product road maps for assigned technology stack evolve and existing features are enhanced or new ones introduced.
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Ability to manage multiple projects and priorities in a dynamic environment.
Preferred Qualifications:
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Master's degree in a related field.
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Certifications in Cvent, Sprout Social, or other relevant marketing or content technologies (e.g., Agile).
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Experience with employee advocacy programs and platforms like Everyone Social.
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Knowledge of social listening analytics and reporting beyond standard platform metrics.
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Direct exposure to AI-powered content tools and proficiency in gathering and analyzing data to produce content performance analytics.
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Experience with API integrations is a plus.
This position offers an exciting opportunity to shape the future of JLL's event, social engagement and content creation strategies. The successful candidate will play a crucial role in leveraging technology and AI to enhance our brand presence, create world-class event experiences, and drive business growth.
Location:
On-site –Gurugram, HRScheduled Weekly Hours:
40If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements. We’re interested in getting to know you and what you bring to the table!
At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.
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